The goal was to create a print and an animated poster that featured the word "Ohé".
Basically, it means "Hey!". I had to play with typography so that we could feel and understand what Ohé means without having to explain it.
I used an additive synthesis effect to show the amount of possibilities that are hidden behind a "Ohé". That word would be used to ask for the time, somewhere to go, to say hi to an old friend... You never know what's behind a "Ohé!".
You can see the animated poster here.
Scroll right to see all the pictures