Kleenex 2021

École Estienne - Diploma Project, "Excellence" mention

New values, New color

Kleenex, pioneer brand of the disposable tissue, peters out in front of the new environmental stakes. In 2021, Kleenex becomes the new standard-bearer of a hygiene that respects both the body and the planet by creating a disposable tissue that is no longer considered trash: a non-white disposable tissue without chemical products, therefore 100% biodegradable.

Thanks to a change of visual universe, the brand celebrates the new color of cleanliness and the values that go with it : ecology, transparency and ethics.

Project exhibited during the 2021 Paris Design Week.