MyStudy.fit identity

MyStudy.fit is a website that belongs to House of Education. It is a human-size Stockholm-based company that helps students make their best education choices by providing them courses that could fit them best.

MyStudyFit’s target is young and wide, because the brand speaks to ALL students, from all sociological backgrounds. That’s why we had to design a visual identity that could speak to everyone.
The hand brushed « fit » logo was already there. I had to refresh the brand with that base Fit logo. With Sebastian von Bishopink and Myrte Kadr, we designed a brand new visual identity with three keywords in head: dynamic, inclusive and serious.

Supervised by Sebastian von Bischopink